STOCK DUELS
Shopify vs Amazon - Official head-to-head comparisons for widely followed pairs.
Official Stock Duel · SHOP/AMZNPublished
Shopify vs Amazon
Compares Shopify and Amazon across growth, profitability, cash generation, valuation and balance-sheet signals.
Left side
SHOP.TO
Right side
AMZN
Comparison categories
6
Generated: Jul 17, 2026, 04:30 AM
Data as of: 2026-07-16
Stock Duels· 23 analyses
Official head-to-head comparisons for widely followed pairs.
Head-to-Head
SHOP
Shopify Inc
3VS3
metrics
AMZN
Amazon.com Inc
31.9%
Sales Growth
14.22%
11.48%
Return on Equity (ROE)
24.28%
22.58%
Return on Invested Capital (ROIC)
18.33%
$2.1B
Free Cash Flow
-$2.5B
120.27
Price to Earnings (P/E)
29.93
79.33
EV/EBITDA
14.77
Datafin’s View
Two ways to own e-commerce: Shopify empowers the merchant, Amazon becomes the marketplace itself.
A merchant’s toolkit or a closed-loop megamarket — two opposite models for owning online commerce. Shopify wins when independent merchants thrive on its rails, while Amazon owns the demand by being the marketplace itself — arms dealer against empire.
This analysis is for informational purposes only and is not investment advice; it is a repeatable research starting point using the same rules.
Factor Profile
SHOP.TO and AMZN are compared inside each metric family.
Results
Latest published or live-generated results from the official Datafin analysis.
| # | Stock | Winner | Sales Growth | Return on Equity(ROE) | Return on Invested Capital(ROIC) | Free Cash Flow | Price to Earnings(P/E) | EV/EBITDA | |
|---|---|---|---|---|---|---|---|---|---|
| 1 | 🇨🇦 | SHOP.TO Shopify Inc | - | 31.9% | 11.48% | 22.58% | $2.1B | 120.27 | 79.33 |
| 2 | 🇺🇸 | AMZN.US Amazon.com Inc | - | 14.22% | 24.28% | 18.33% | -$2.5B | 29.93 | 14.77 |
1🇨🇦
SHOP.TO
Shopify Inc
- Sales Growth
- 31.9%
- Return on Equity(ROE)
- 11.48%
- Return on Invested Capital(ROIC)
- 22.58%
- Free Cash Flow
- $2.1B
- Price to Earnings(P/E)
- 120.27
- EV/EBITDA
- 79.33
2🇺🇸
AMZN.US
Amazon.com Inc
- Sales Growth
- 14.22%
- Return on Equity(ROE)
- 24.28%
- Return on Invested Capital(ROIC)
- 18.33%
- Free Cash Flow
- -$2.5B
- Price to Earnings(P/E)
- 29.93
- EV/EBITDA
- 14.77
Methodology
Revenue Growthhigher is better
ROEhigher is better
ROIChigher is better
Free Cash Flowhigher is better
P/Elower is better
EV/EBITDAlower is better
Last 5 Updates
Jul 17, 2026, 04:30 AM2 companies
List unchanged (refreshed).
Jul 9, 2026, 04:59 AM2 companies
List unchanged (refreshed).
May 31, 2026, 08:32 AM2 companies
First run.