STOCK DUELS
Shopify vs Amazon - Official head-to-head comparisons for widely followed pairs.
Official Stock Duel · SHOP/AMZNPublished
Shopify vs Amazon
Compares Shopify and Amazon across growth, profitability, cash generation, valuation and balance-sheet signals.
Left side
SHOP.TO
Right side
AMZN
Comparison categories
6
Generated: Oct 26, 2026, 04:31 AM
Data as of: 2026-09-23
Stock Duels· 23 analyses
Official head-to-head comparisons for widely followed pairs.
Head-to-Head
SHOP
Shopify Inc
3VS3
metrics
AMZN
Amazon.com Inc
32.55%
Sales Growth
15.77%
15.62%
Return on Equity (ROE)
30.56%
22.82%
Return on Invested Capital (ROIC)
21.22%
$2.4B
Free Cash Flow
-$11.6B
97.45
Price to Earnings (P/E)
20.04
82.89
EV/EBITDA
11.07
Datafin’s View
Two ways to own e-commerce: Shopify empowers the merchant, Amazon becomes the marketplace itself.
A merchant’s toolkit or a closed-loop megamarket — two opposite models for owning online commerce. Shopify wins when independent merchants thrive on its rails, while Amazon owns the demand by being the marketplace itself — arms dealer against empire.
This analysis is for informational purposes only and is not investment advice; it is a repeatable research starting point using the same rules.
Factor Profile
SHOP.TO and AMZN are compared inside each metric family.
Results
Latest published or live-generated results from the official Datafin analysis.
| # | Stock | Winner | Sales Growth | Return on Equity(ROE) | Return on Invested Capital(ROIC) | Free Cash Flow | Price to Earnings(P/E) | EV/EBITDA | |
|---|---|---|---|---|---|---|---|---|---|
| 1 | 🇨🇦 | SHOP.TO Shopify Inc | - | 32.55% | 15.62% | 22.82% | $2.4B | 97.45 | 82.89 |
| 2 | 🇺🇸 | AMZN.US Amazon.com Inc | - | 15.77% | 30.56% | 21.22% | -$11.6B | 20.04 | 11.07 |
1🇨🇦
SHOP.TO
Shopify Inc
- Sales Growth
- 32.55%
- Return on Equity(ROE)
- 15.62%
- Return on Invested Capital(ROIC)
- 22.82%
- Free Cash Flow
- $2.4B
- Price to Earnings(P/E)
- 97.45
- EV/EBITDA
- 82.89
2🇺🇸
AMZN.US
Amazon.com Inc
- Sales Growth
- 15.77%
- Return on Equity(ROE)
- 30.56%
- Return on Invested Capital(ROIC)
- 21.22%
- Free Cash Flow
- -$11.6B
- Price to Earnings(P/E)
- 20.04
- EV/EBITDA
- 11.07
Methodology
Revenue Growthhigher is better
ROEhigher is better
ROIChigher is better
Free Cash Flowhigher is better
P/Elower is better
EV/EBITDAlower is better
Last 5 Updates
Oct 26, 2026, 04:31 AM2 companies
List unchanged (refreshed).
Oct 15, 2026, 04:31 AM2 companies
List unchanged (refreshed).
Oct 4, 2026, 04:31 AM2 companies
List unchanged (refreshed).
Sep 22, 2026, 04:31 AM2 companies
List unchanged (refreshed).
Sep 11, 2026, 04:31 AM2 companies
List unchanged (refreshed).