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Compares Shopify and Amazon across growth, profitability, cash generation, valuation and balance-sheet signals.
Official head-to-head comparisons for widely followed pairs.
Two ways to own e-commerce: Shopify empowers the merchant, Amazon becomes the marketplace itself.
A merchant’s toolkit or a closed-loop megamarket — two opposite models for owning online commerce. Shopify wins when independent merchants thrive on its rails, while Amazon owns the demand by being the marketplace itself — arms dealer against empire.
SHOP.TO and AMZN are compared inside each metric family.
Latest published or live-generated results from the official Datafin analysis.
| # | Stock | Winner | Sales Growth | Return on Equity(ROE) | Return on Invested Capital(ROIC) | Free Cash Flow | Price to Earnings(P/E) | EV/EBITDA | |
|---|---|---|---|---|---|---|---|---|---|
| 1 | 🇨🇦 | SHOP.TO Shopify Inc | - | 31.9% | 11.48% | 22.58% | $2.1B | 112.46 | 106.73 |
| 2 | 🇺🇸 | AMZN.US Amazon.com Inc | - | 14.22% | 24.28% | 15.72% | -$2.5B | 47.61 | 17.18 |