STOCK DUELS
Alphabet vs Meta - Official head-to-head comparisons for widely followed pairs.
Official Stock Duel · GOOGL/METAPublished
Alphabet vs Meta
Compares Alphabet and Meta across growth, profitability, cash generation, valuation and balance-sheet signals.
Left side
GOOGL
Right side
META
Comparison categories
6
Generated: Jul 15, 2026, 04:30 AM
Data as of: 2026-07-14
Stock Duels· 23 analyses
Official head-to-head comparisons for widely followed pairs.
Head-to-Head
GOOGL
Alphabet Inc Class A
3VS3
metrics
META
Meta Platforms Inc.
17.47%
Sales Growth
26.18%
38.88%
Return on Equity (ROE)
32.93%
36.44%
Return on Invested Capital (ROIC)
29.4%
$64.4B
Free Cash Flow
$48.3B
27.46
Price to Earnings (P/E)
24.01
19.94
EV/EBITDA
14.99
Datafin’s View
Two advertising engines; the gap is mostly about how each funds its next bet — Alphabet’s breadth against Meta’s concentrated reinvestment.
Both fund tomorrow’s bets with advertising cash; the difference lies in the discipline behind those bets. Alphabet spreads its capital across search, cloud and moonshots, while Meta concentrates it on a single reinvention — so the read is breadth and optionality against focus and conviction.
This analysis is for informational purposes only and is not investment advice; it is a repeatable research starting point using the same rules.
Factor Profile
GOOGL and META are compared inside each metric family.
Results
Latest published or live-generated results from the official Datafin analysis.
| # | Stock | Winner | Sales Growth | Return on Equity(ROE) | Return on Invested Capital(ROIC) | Free Cash Flow | Price to Earnings(P/E) | EV/EBITDA | |
|---|---|---|---|---|---|---|---|---|---|
| 1 | 🇺🇸 | GOOGL.US Alphabet Inc Class A | - | 17.47% | 38.88% | 36.44% | $64.4B | 27.46 | 19.94 |
| 2 | 🇺🇸 | META.US Meta Platforms Inc. | - | 26.18% | 32.93% | 29.4% | $48.3B | 24.01 | 14.99 |
1🇺🇸
GOOGL.US
Alphabet Inc Class A
- Sales Growth
- 17.47%
- Return on Equity(ROE)
- 38.88%
- Return on Invested Capital(ROIC)
- 36.44%
- Free Cash Flow
- $64.4B
- Price to Earnings(P/E)
- 27.46
- EV/EBITDA
- 19.94
2🇺🇸
META.US
Meta Platforms Inc.
- Sales Growth
- 26.18%
- Return on Equity(ROE)
- 32.93%
- Return on Invested Capital(ROIC)
- 29.4%
- Free Cash Flow
- $48.3B
- Price to Earnings(P/E)
- 24.01
- EV/EBITDA
- 14.99
Methodology
Revenue Growthhigher is better
ROEhigher is better
ROIChigher is better
Free Cash Flowhigher is better
P/Elower is better
EV/EBITDAlower is better
Last 5 Updates
Jul 15, 2026, 04:30 AM2 companies
List unchanged (refreshed).
Jun 30, 2026, 12:33 PM2 companies
List unchanged (refreshed).
May 31, 2026, 08:31 AM2 companies
First run.