STOCK DUELS
Alphabet vs Meta - Official head-to-head comparisons for widely followed pairs.
Official Stock Duel · GOOGL/METAPublished
Alphabet vs Meta
Compares Alphabet and Meta across growth, profitability, cash generation, valuation and balance-sheet signals.
Left side
GOOGL
Right side
META
Comparison categories
6
Generated: Oct 24, 2026, 04:31 AM
Data as of: 2026-09-23
Stock Duels· 23 analyses
Official head-to-head comparisons for widely followed pairs.
Head-to-Head
GOOGL
Alphabet Inc Class A
5VS1
metrics
META
Meta Platforms Inc.
20.05%
Sales Growth
27.65%
48.68%
Return on Equity (ROE)
29.85%
48.17%
Return on Invested Capital (ROIC)
24.91%
$53.3B
Free Cash Flow
$41B
16.93
Price to Earnings (P/E)
28.02
12.26
EV/EBITDA
18.02
Datafin’s View
Two advertising engines; the gap is mostly about how each funds its next bet — Alphabet’s breadth against Meta’s concentrated reinvestment.
Both fund tomorrow’s bets with advertising cash; the difference lies in the discipline behind those bets. Alphabet spreads its capital across search, cloud and moonshots, while Meta concentrates it on a single reinvention — so the read is breadth and optionality against focus and conviction.
This analysis is for informational purposes only and is not investment advice; it is a repeatable research starting point using the same rules.
Factor Profile
GOOGL and META are compared inside each metric family.
Results
Latest published or live-generated results from the official Datafin analysis.
| # | Stock | Winner | Sales Growth | Return on Equity(ROE) | Return on Invested Capital(ROIC) | Free Cash Flow | Price to Earnings(P/E) | EV/EBITDA | |
|---|---|---|---|---|---|---|---|---|---|
| 1 | 🇺🇸 | GOOGL.US Alphabet Inc Class A | 20.05% | 48.68% | 48.17% | $53.3B | 16.93 | 12.26 | |
| 2 | 🇺🇸 | META.US Meta Platforms Inc. | - | 27.65% | 29.85% | 24.91% | $41B | 28.02 | 18.02 |
1🇺🇸
GOOGL.US
Alphabet Inc Class A
- Sales Growth
- 20.05%
- Return on Equity(ROE)
- 48.68%
- Return on Invested Capital(ROIC)
- 48.17%
- Free Cash Flow
- $53.3B
- Price to Earnings(P/E)
- 16.93
- EV/EBITDA
- 12.26
2🇺🇸
META.US
Meta Platforms Inc.
- Sales Growth
- 27.65%
- Return on Equity(ROE)
- 29.85%
- Return on Invested Capital(ROIC)
- 24.91%
- Free Cash Flow
- $41B
- Price to Earnings(P/E)
- 28.02
- EV/EBITDA
- 18.02
Methodology
Revenue Growthhigher is better
ROEhigher is better
ROIChigher is better
Free Cash Flowhigher is better
P/Elower is better
EV/EBITDAlower is better
Last 5 Updates
Oct 24, 2026, 04:31 AM2 companies
List unchanged (refreshed).
Oct 13, 2026, 04:31 AM2 companies
List unchanged (refreshed).
Oct 1, 2026, 04:33 AM2 companies
List unchanged (refreshed).
Sep 20, 2026, 04:32 AM2 companies
List unchanged (refreshed).
Sep 9, 2026, 04:31 AM2 companies
List unchanged (refreshed).