WPP PEER ANALYSIS

WPP PLC — metric-by-metric comparison with peers and the industry median

WPPWPP PLC

🇬🇧 UK · LSE · Communication Services · Advertising Agencies

Value it Duel

Overall Profile & Returns

· Advertising Agencies

Position Within Industry

0 = weak quartile, 100 = strong quartile

WPPIndustry median

Scores normalize each metric against industry quartiles (p25–p75); direction is inverted for lower-is-better metrics.

Return Comparison

1-Year

Split-adjusted

Year-to-Date (YTD)

Key Metric Comparison

P/E

Lower is better

ROE

Higher is better

Net Margin

Higher is better

Revenue Growth

Higher is better

All Metrics

Valuation
Metric	WPP	CDLX	PCILT	TSQ	ADV	QNST	Ind. Median
P/E	—	—	7.60●	—	—	14.61	28.15
P/B	1.09	-5.99●	1.77	-3.19	1.10	3.08	1.77
EV/EBITDA	4.15	—	3.92●	11.56	24.69	21.70	16.12
P/S	0.20	0.12●	0.33	0.30	0.15	0.81	0.83

Financial Health
Metric	WPP	CDLX	PCILT	TSQ	ADV	QNST	Ind. Median
Current Ratio	0.89	2.17●	1.43	0.75	1.95	1.18	1.25
Debt/Equity	269.0%	-5,246.8%●	0.6%	-1,214.6%	323.5%	24.4%	50.4%
NetDebt/EBITDA	2.49	-2.20●	-1.42	9.15	17.98	-0.62	1.46

Profitability
Metric	WPP	CDLX	PCILT	TSQ	ADV	QNST	Ind. Median
Net Margin	-1.6%	-46.0%	4.3%	-1.6%	-6.8%	5.5%●	0.6%
ROE	-7.1%	-315.2%	28.1%●	—	-41.5%	23.9%	3.6%
ROA	-0.9%	-29.9%	12.3%●	-1.3%	-8.7%	11.6%	0.5%
EBITDA Margin	12.3%	-33.2%	6.1%	12.4%●	2.2%	3.6%	12.3%

Growth + Dividend
Metric	WPP	CDLX	PCILT	TSQ	ADV	QNST	Ind. Median
Rev. Growth	-8.1%	-24.5%	55.9%●	-5.5%	1.8%	14.7%	8.7%
NI Growth	—	—	41.1%	—	—	—	6.3%
Div. Yield	6.1%	—	2.6%	11.2%●	—	—	3.9%
Payout	-159.5%	—	19.6%	-203.3%	—	—	-22.9%

Valuation
Metric	WPP	RMV	AUTO	PSON	INF	AAF	Ind. Median
P/E	—	16.07	14.41●	24.06	—	24.67	28.15
P/B	1.09●	42.40	10.40	2.21	2.11	5.28	1.77
EV/EBITDA	4.15●	11.72	10.71	8.17	12.16	6.40	16.12
P/S	0.20●	8.21	6.78	2.25	2.95	2.61	0.83

Financial Health
Metric	WPP	RMV	AUTO	PSON	INF	AAF	Ind. Median
Current Ratio	0.89	1.89	1.73	2.00●	0.44	0.58	1.25
Debt/Equity	269.0%	8.7%●	50.6%	40.6%	61.6%	203.7%	50.4%
NetDebt/EBITDA	2.49	-0.12●	0.45	1.02	2.54	1.28	1.46

Profitability
Metric	WPP	RMV	AUTO	PSON	INF	AAF	Ind. Median
Net Margin	-1.6%	51.1%●	47.1%	9.4%	0.3%	10.6%	0.6%
ROE	-7.1%	266.1%●	60.2%	8.7%	0.2%	23.9%	3.6%
ROA	-0.9%	176.0%●	44.4%	5.0%	0.1%	5.2%	0.5%
EBITDA Margin	12.3%	69.3%●	66.1%	31.5%	30.6%	51.0%	12.3%

Growth + Dividend
Metric	WPP	RMV	AUTO	PSON	INF	AAF	Ind. Median
Rev. Growth	-8.1%	9.0%	3.9%	0.7%	20.1%	28.7%●	8.7%
NI Growth	—	12.6%	4.0%	-22.8%	-96.5%	206.5%●	6.3%
Div. Yield	6.1%●	2.3%	2.3%	2.0%	2.4%	2.1%	3.9%
Payout	-159.5%	36.2%	32.0%	47.8%	2,437.3%	36.4%	-22.9%

The green dot marks the best value in the group given the metric direction (higher/lower is better). All metrics use trailing-twelve-month (TTM) data.

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Data on this page refreshes once per day. Price data as of Jul 6, 26. This content is for informational purposes only and is not investment advice.