MAX PEER ANALYSIS

MediaAlpha Inc. — metric-by-metric comparison with peers and the industry median

MAXMediaAlpha Inc.

🇺🇸 USA · NYSE · Communication Services · Internet Content & Information

Value it Duel

Overall Profile & Returns

· Internet Content & Information

Position Within Industry

0 = weak quartile, 100 = strong quartile

MAXIndustry median

Scores normalize each metric against industry quartiles (p25–p75); direction is inverted for lower-is-better metrics.

Return Comparison

1-Year

Split-adjusted

Year-to-Date (YTD)

Key Metric Comparison

P/E

Lower is better

ROE

Higher is better

Net Margin

Higher is better

Revenue Growth

Higher is better

All Metrics

Valuation
Metric	MAX	SEK	G24	CAR	MACKO	AUTO	Ind. Median
P/E	20.03	—	27.13	33.43	11.64●	14.41	25.12
P/B	407.85	1.97●	3.60	3.50	4.06	10.40	2.48
EV/EBITDA	—	13.12	13.92	16.56	5.78●	10.71	11.86
P/S	0.67●	3.90	7.81	8.03	3.06	6.78	2.93

Financial Health
Metric	MAX	SEK	G24	CAR	MACKO	AUTO	Ind. Median
Current Ratio	1.46	0.70	0.22	1.92	3.67●	1.73	1.92
Debt/Equity	8,529.1%	60.1%	2.9%●	53.2%	7.0%	50.6%	21.7%
NetDebt/EBITDA	-3.39●	2.80	0.04	1.88	-0.04	0.45	-0.08

Profitability
Metric	MAX	SEK	G24	CAR	MACKO	AUTO	Ind. Median
Net Margin	3.4%	-12.3%	38.8%	24.0%	26.3%	47.1%●	9.5%
ROE	—	-5.8%	17.7%	10.0%	40.0%	60.2%●	18.2%
ROA	12.8%	-3.2%	12.1%	6.1%	32.7%	44.4%●	12.1%
EBITDA Margin	-3.5%	37.8%	56.3%	54.7%	52.6%	66.1%●	20.0%

Growth + Dividend
Metric	MAX	SEK	G24	CAR	MACKO	AUTO	Ind. Median
Rev. Growth	15.7%	18.0%●	9.2%	7.2%	8.5%	3.9%	8.5%
NI Growth	147.2%●	—	49.7%	15.2%	-27.1%	4.0%	13.9%
Div. Yield	—	3.8%●	2.0%	3.3%	3.7%	2.3%	2.1%
Payout	—	-110.8%	74.2%	97.0%	43.2%	32.0%	29.8%

Valuation
Metric	MAX	CARS	NRDS	EVER	UPWK	YELP	Ind. Median
P/E	20.03	25.12	9.56	8.81●	11.01	11.26	25.12
P/B	407.85	1.47●	1.96	4.02	2.11	2.48	2.48
EV/EBITDA	—	7.55	—	11.65	5.75●	6.32	11.86
P/S	0.67●	0.94	0.78	1.35	1.52	1.07	2.93

Financial Health
Metric	MAX	CARS	NRDS	EVER	UPWK	YELP	Ind. Median
Current Ratio	1.46	1.87	2.57	3.14●	1.36	1.74	1.92
Debt/Equity	8,529.1%	98.1%	—	0.9%●	66.6%	24.5%	21.7%
NetDebt/EBITDA	-3.39●	2.74	—	-0.34	-1.15	0.17	-0.08

Profitability
Metric	MAX	CARS	NRDS	EVER	UPWK	YELP	Ind. Median
Net Margin	3.4%	3.7%	8.1%	15.3%●	13.8%	9.5%	9.5%
ROE	—	5.7%	19.5%	56.4%●	18.8%	20.4%	18.2%
ROA	12.8%	2.5%	15.2%	39.6%●	8.8%	13.9%	12.1%
EBITDA Margin	-3.5%	19.5%	16.4%	11.3%	22.0%●	17.3%	20.0%

Growth + Dividend
Metric	MAX	CARS	NRDS	EVER	UPWK	YELP	Ind. Median
Rev. Growth	15.7%	0.9%	15.6%	24.5%●	2.5%	2.1%	8.5%
NI Growth	147.2%	-40.4%	133.6%	187.6%●	-53.5%	-2.9%	13.9%
Div. Yield	—	—	—	—	—	—	2.1%
Payout	—	—	—	—	—	—	29.8%

The green dot marks the best value in the group given the metric direction (higher/lower is better). All metrics use trailing-twelve-month (TTM) data.

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Data on this page refreshes once per day. Price data as of Jul 6, 26. This content is for informational purposes only and is not investment advice.