BKNG PEER ANALYSIS

Booking Holdings Inc — metric-by-metric comparison with peers and the industry median

BKNGBooking Holdings Inc

🇺🇸 USA · US · Consumer Cyclical · Travel Services

Value it Duel

Overall Profile & Returns

· Travel Services

Position Within Industry

0 = weak quartile, 100 = strong quartile

BKNGIndustry median

Scores normalize each metric against industry quartiles (p25–p75); direction is inverted for lower-is-better metrics.

Return Comparison

1-Year

Split-adjusted

Year-to-Date (YTD)

Key Metric Comparison

P/E

Lower is better

ROE

Higher is better

Net Margin

Higher is better

Revenue Growth

Higher is better

All Metrics

Valuation
Metric	BKNG	RMS	PRX	ITX	MC	WES	Ind. Median
P/E	23.48	38.08	8.61●	27.96	22.70	33.24	22.10
P/B	-16.56●	9.14	1.87	9.26	3.66	12.96	2.70
EV/EBITDA	15.49	19.37	33.27	15.64	11.07●	19.64	15.49
P/S	5.22	10.76	10.36	4.36	3.06	2.20●	1.96

Financial Health
Metric	BKNG	RMS	PRX	ITX	MC	WES	Ind. Median
Current Ratio	1.06	4.99●	2.43	1.29	1.58	1.10	1.16
Debt/Equity	-217.1%●	12.5%	32.7%	31.8%	54.4%	237.4%	43.0%
NetDebt/EBITDA	0.31	-1.21●	1.59	-0.43	0.95	2.94	1.30

Profitability
Metric	BKNG	RMS	PRX	ITX	MC	WES	Ind. Median
Net Margin	22.2%	28.3%	120.3%●	15.6%	13.5%	6.6%	5.8%
ROE	—	25.0%	22.2%	34.0%	16.1%	36.4%●	9.0%
ROA	22.4%●	19.1%	15.4%	17.7%	7.5%	10.8%	3.0%
EBITDA Margin	34.4%	52.3%●	32.7%	27.1%	30.2%	13.2%	18.4%

Growth + Dividend
Metric	BKNG	RMS	PRX	ITX	MC	WES	Ind. Median
Rev. Growth	15.0%	5.5%	55.9%●	4.1%	-4.6%	3.0%	5.2%
NI Growth	13.1%	-1.7%	-6.6%	7.0%	-13.3%	17.8%●	-2.2%
Div. Yield	0.9%	1.1%	0.9%	1.5%	2.6%●	2.5%	0.7%
Payout	20.7%	60.9%	4.3%	41.6%	61.7%	91.1%	8.6%

Valuation
Metric	BKNG	ABNB	RCL	CCL	EXPE	Ind. Median
P/E	23.48	35.94	17.07	12.10●	22.10	22.10
P/B	-16.56●	11.85	7.80	2.86	57.08	2.70
EV/EBITDA	15.49	27.02	13.53	8.53●	9.59	15.49
P/S	5.22	7.15	4.16	1.36●	2.17	1.96

Financial Health
Metric	BKNG	ABNB	RCL	CCL	EXPE	Ind. Median
Current Ratio	1.06	1.44●	0.20	0.33	0.73	1.16
Debt/Equity	-217.1%●	33.2%	222.1%	201.8%	817.0%	43.0%
NetDebt/EBITDA	0.31	-3.18●	2.94	3.34	-1.08	1.30

Profitability
Metric	BKNG	ABNB	RCL	CCL	EXPE	Ind. Median
Net Margin	22.2%	19.9%	24.4%●	11.2%	9.8%	5.8%
ROE	—	32.3%	50.5%	26.7%	180.6%●	9.0%
ROA	22.4%●	9.7%	11.3%	5.9%	5.7%	3.0%
EBITDA Margin	34.4%	23.7%	39.3%●	26.2%	20.3%	18.4%

Growth + Dividend
Metric	BKNG	ABNB	RCL	CCL	EXPE	Ind. Median
Rev. Growth	15.0%●	12.6%	9.7%	5.2%	10.0%	5.2%
NI Growth	13.1%	-0.8%	38.1%●	21.5%	27.3%	-2.2%
Div. Yield	0.9%	—	1.4%●	1.1%	0.6%	0.7%
Payout	20.7%	—	8.6%	13.5%	13.9%	8.6%

The green dot marks the best value in the group given the metric direction (higher/lower is better). All metrics use trailing-twelve-month (TTM) data.

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Data on this page refreshes once per day. Price data as of Jul 7, 26. This content is for informational purposes only and is not investment advice.